Is American Hartford Gold worth it?

In a rapidly changing economic landscape, investors seek avenues to protect and grow their wealth. One option that has gained prominence is investing in precious metals, particularly gold, which has historically served as a hedge against inflation and economic uncertainty. American Hartford Gold is a company that offers gold investment solutions to individuals looking to diversify their portfolios. This article delves into the merits of American Hartford Gold as an investment choice, examining its offerings, reputation, fees, potential benefits, and drawbacks.

Understanding American Hartford Gold

American Hartford Gold is a precious metals dealer that specializes in helping investors acquire physical gold and other precious metals for their investment portfolios. The company offers a range of products, including gold and silver coins, bars, and IRA (Individual Retirement Account) services, allowing investors to add precious metals to their retirement accounts.

Reputation and Credibility

When evaluating any investment opportunity, a company’s reputation and credibility play a pivotal role. American Hartford Gold, established in 2012, has garnered a mixed reputation. The Better Business Bureau (BBB) gives the company an A+ rating, indicating a relatively high level of customer satisfaction and responsiveness to customer complaints. However, it’s important to note that BBB ratings are just one aspect of evaluating a company’s reputation, and investors should consider additional sources of information, such as online reviews and independent third-party assessments.

Investment Offerings

American Hartford Gold primarily offers physical gold and silver products. This can be an attractive option for investors seeking tangible assets that can serve as a hedge against economic volatility and inflation. Physical metals have an intrinsic value that can endure market fluctuations, making them a potentially valuable addition to an investment portfolio.

IRA Services

One notable service offered by American Hartford Gold is its IRA service. Investors can choose to include precious metals within their retirement accounts to diversify their holdings and potentially mitigate the risks associated with traditional investment assets like stocks and bonds. This option may be particularly appealing for those who are concerned about the long-term stability of the financial markets.

Fees and Costs

Fees and costs associated with purchasing and storing precious metals are crucial considerations when evaluating the value of American Hartford Gold’s offerings. The company charges various fees, including premiums over the spot price of the metals, storage fees for IRA accounts, and potential administrative fees. It’s essential for investors to fully understand these fees and their impact on potential returns before making a decision.

Potential Benefits

  1. Diversification: Precious metals can offer diversification benefits to an investment portfolio, reducing overall risk by providing an asset class that tends to perform differently from traditional investments like stocks and bonds.
  2. Inflation Hedge: Gold has historically acted as a hedge against inflation, preserving purchasing power when the value of paper currency declines.
  3. Long-Term Stability: Physical metals have maintained value over centuries, offering a potential store of wealth even during times of economic turmoil.

Drawbacks and Considerations

  1. Volatility: While gold is often considered a safe-haven asset, it is not immune to short-term price volatility, which can impact investment returns.
  2. Limited Income: Unlike dividend-paying stocks or interest-bearing bonds, physical gold does not generate ongoing income, which can be a drawback for investors seeking regular cash flows.
  3. Storage and Security: Storing physical metals requires careful consideration of security and storage costs, potentially adding to the overall investment expenses.


Determining whether American Hartford Gold is worth it depends on an individual investor’s financial goals, risk tolerance, and investment strategy. Precious metals, including gold, can offer valuable diversification benefits and serve as a hedge against economic uncertainty. American Hartford Gold’s offerings, reputation, and services play a role in this decision. However, it’s essential for investors to conduct thorough research, seek advice from financial professionals, and consider alternative investment options before making a decision. As with any investment, careful consideration of the pros and cons is crucial to making an informed choice that aligns with an individual’s financial objectives.